Product Hunt Coming Soon Page Is Gone: What to Do Now

A lot of guides still teach the old page step by step: the title length, the banner ratio, the review queue. If you follow one of them you will go looking for a button that is not there and lose an afternoon. Here is what changed, what the page actually did for a launch, and what to do in its place.

What happened to Product Hunt's coming soon pages?

They were discontinued. In August 2025 a thread in Product Hunt's General discussion forum reported the teaser section as gone. A member of the Product Hunt team replied in it that there were no plans to revamp Coming Soon, called it an old and buggy surface, and added that the team was thinking about alternatives. No replacement was described. Some makers in the thread said they were disappointed by how little warning they got.

Two things are worth taking from that thread. First, the removal is not a glitch you can wait out. The official answer was no revamp. Second, nobody in it described a built-in substitute. The advice that came back was all things makers do themselves: their own landing page, an email tool, relationships with other makers.

If you hit a guide that tells you to "create your coming soon page in five steps", check its date and then check the Product Hunt forum yourself. A page that describes a feature the platform itself says is gone is telling you about an earlier year, not today.

What did the teaser page actually do for a launch?

It did three jobs, and it helps to separate them, because you need to replace each job and not the page itself.

It collected a list of interested people. Visitors pressed "Notify Me" and were told when the product went live. Makers in the thread used that count as a rough read on interest, and one said the sign-ups, collected weeks ahead, helped them time the launch.

It gave the launch some early visibility. The page could be seen by Product Hunt regulars before the launch day, which is why makers cared about it.

It sent a launch day nudge. People who had pressed the button were notified when the product went live.

The thread also lists what it did badly. Makers said the teasers could not carry links and that you could not see who had pressed "Notify Me". One commenter said they were annoyed to be contacted twice, once for the teaser and again at launch. So the page was a mixed tool even when it existed. The part worth keeping is the list. The rest you can do better yourself.

The key difference is ownership. A "Notify Me" press lived on Product Hunt and you could not see names. A list in your own tool is yours, you can write to it in your own words, and it survives the next time Product Hunt changes a feature.

How do you collect supporters without it?

Build a list somewhere you control and keep it small and real. Product Hunt's own launch guide is blunt about the aim: you cannot ask people directly to upvote, and it says to ask them to visit and comment instead. A supporter list is not a vote bank. It is a short list of people who will open the page on launch morning and say something real about it.

A workable list has four sources:

1. People who already use or have tried the app. Beta testers, early users, anyone who replied to a post of yours. These are the best supporters because they can say something specific.
2. People you have genuinely talked to. Makers whose work you have commented on, communities where you are a regular and not a visitor.
3. A signup box on your own page. One field, one sentence about what they will get an email about, and nothing else.
4. Your existing audience. A newsletter, a social account, a Discord. If you have none, that is fine. It just means the list is built from the first three.

Tools matter very little. The thread mentions Carrd, Mailchimp and ConvertKit, and a plain spreadsheet plus your own email works too. Pick whatever you will actually use. If you are unsure whether a list is worth the effort for your situation, waitlist or launch now walks through when it pays and when it just delays feedback.

Where does a scheduled launch show up before the day?

Nowhere public. This is the part that surprises people who expect the scheduled post to replace the teaser.

Product Hunt's help centre says you can schedule a post for a day "within 30 days of your current day for the post to go live". It also says a scheduled post "will not be indexed on the site, and no users will be able to upvote it until the scheduled time." The article does not describe an upcoming listing or a follower notification, so do not plan around one.

That makes a scheduled launch useful for a different reason. It fixes the date, so you can plan around it, and it lets the launch go live at 12:01am Pacific without you awake for it. It is not an announcement. The announcing is your job, from your own channels.

The same help-centre window is why older posts that say "seven days" are out of date. For the launch morning mechanics, the Product Hunt launch day timeline covers the hour by hour plan, and the best day to launch covers the date trade-off.

Makers in a second Product Hunt forum thread describe things you can do before launch that do not depend on the old page: put the Product Hunt badge on your landing page, send a reminder email to the people who said they would support you, start a product draft that gives you a product page and forum thread to post updates in, and introduce yourself in the community forums. Those come from other makers, not from an official how-to, so treat them as options and not promises.

The two-week pre-launch timeline

This is the plan that replaces the teaser page, day by day. At the end of it you own a list, a scheduled launch, a page that points to your launch, and a set of people who know the date. None of it depends on a Product Hunt feature that may change.

Day	What you do	What you own after
14	Pick the launch date and schedule it in Product Hunt, inside the 30 day window. Write one sentence about what the app does and who it is for.	A fixed date and one sentence you will reuse everywhere.
13	Set up a one-field signup box on your own page, with a sentence on what they will be emailed about.	A list that is yours.
12	Message every beta tester and early user personally. Tell them the date and ask if they would take a look and comment on launch morning.	The first real names on the list.
11	Start your Product Hunt presence: introduce yourself in a community forum if you have not, and read how other makers write their launch pages.	An account that is not brand new on launch day.
10	Draft the first maker comment. It is the first thing a visitor reads on the page.	A comment you can paste at 12:01am.
9	Pick your screenshots and a short demo clip. If you need help with the clip, see the app demo GIF guide.	Launch assets, done early.
8	Share the date and a real behind the scenes update on one channel you already use.	A first public mention of the date.
7	Prepare the Product Hunt badge or a link for your site, ready to switch on at launch.	A page that sends visitors to the right place.
6	Reply to everyone who signed up or replied, thank them, and answer any question about the app.	Conversations, not just emails.
5	Send a short "launching in five days" email to the list. One date, one sentence, no pleading.	A reminder that sets the date in their heads.
4	Ask three or four people who know the app to try it fresh and tell you what was confusing. Fix the worst thing.	A smoother first minute for strangers.
3	Check the listing text, the links and the demo. Make sure every link works.	A page that is ready to be seen.
2	Tell your supporters the exact hour the page goes live and what you would like them to do: visit, try it, and comment if they have something to say.	A set of people who know what to do.
1	Rest. Queue your launch morning message. Do not rewrite anything.	A clear head.
Launch day	Post the first comment, send the message to the list, and answer every comment.	A launch with real people on it.

Notice what is missing: a vote request. The plan asks for visits and comments because that is what Product Hunt says to ask for, and because a comment from someone who tried the app is worth more than a click from someone who did not.

What should you send people on launch morning?

Short, personal and specific. A launch morning message does three things: says the product is live, links straight to the page, and asks for one small thing.

A shape that works:

I launched [app] on Product Hunt today. It is a [one sentence]. Here is the page: [link]. If you get a minute to try it and tell me what you think in the comments, that would help me a lot.

A few rules:

• Send individual messages to people you know. A mass blast to people who barely know you reads as noise.
• Send the list one email. Not three. The old teaser sometimes meant being contacted twice for the same launch, and people noticed.
• Never ask for upvotes. Product Hunt's guide says you cannot ask people directly to upvote and says to ask them to visit and comment. Asking for votes can also look like a coordinated push, which is the opposite of what a launch day needs.
• Say what you want in the comment. "Tell me what was confusing in the first minute" gets better comments than "show some love".

If you want more help wording that ask, how to ask people to try your app has examples that avoid the begging tone.

Is a pre-launch list worth building at all?

Sometimes. A list is worth building if your launch has a ranking attached, because day one traffic matters there and a list gives you a first hour that is not silent. It is also worth it if the app will not be usable for a few weeks, because the list is the only way to tell anyone when it is.

It is not worth it when it replaces shipping. If someone could use the app today, the better plan is often to get it in front of real people now, collect feedback and launch later with something improved. A list of people who have never tried the product tells you whether your pitch is interesting, not whether the product is good. That distinction is why getting your first 100 people to try your app leans on direct conversations over sign up counts.

The honest summary: the teaser page was a convenient list, not a growth engine. Replace the list, keep the date, and spend the saved time on the maker comment and on talking to people.

Where can you put the app in the meantime?

The pre-launch weeks are also a good time to get the app in front of people who will actually try it, and Product Hunt is not the only place. If the app is free or has a free trial, you can submit it to TryMy at no cost. Listings are reviewed by a person, and the page can be one more link to share with the people on your list. A listing here is a showcase page, not a traffic promise, and the same goes for a featured spot: it is a position and a badge. Browse what is already listed to see what a good listing looks like before you write yours.

FAQ

Can you still create an upcoming page on Product Hunt?

No. The coming soon or upcoming page was discontinued, and a Product Hunt team member said in the forum that there are no plans to revamp it. Guides that walk through creating one are describing a feature that is no longer offered. Build a list on your own page instead.

How far ahead can you schedule a Product Hunt launch?

Product Hunt's help centre says you can pick a day within 30 days of the current day. A scheduled post is hidden: it is not indexed on the site and nobody can upvote it until the scheduled time. Check the help article before you plan, because the window has changed before.

Can people follow a launch before it goes live?

Not through a public page that Product Hunt publishes for a scheduled launch, as far as its help centre describes. Makers in the forum suggest starting a product draft, posting in the community forums, and sending reminders from your own list. Follow the date with your own email, not with a Product Hunt button.

Should I build a waitlist instead?

Build a small list of real supporters, yes, if you have something to tell them. Do not build a waitlist as a reason to delay letting people use the app. If strangers can use it today, ship it and collect their feedback. Read waitlist or launch now to decide which side you are on.